It really isn’t just discourse for the sake of discourse and mindless ramble. I know there is a direction and I know where I’m headed, but it’s the path that gets me there which is the unknown. There is a business-end to the propagation of this thought.

I’m thinking with my clients’ best interest in mind. Moving away from the notion “craft” for a moment, focus on the {human} aspect. The notion here is to embrace the fact we are human. Fallible. Fragile. Finite. There is only so much we’re capable of on our own. So, in my
position with my clients, I help them see outside the four walls of their corporations and advocate for the user, {human}. Insert any term you like in the braces, but embrace them nonetheless.

You bring up an excellent point. Two actually. The experience we create for our visitors is with the hope to build a relationship. Building a relationship does take time and so crafting our communications must be handle with care, but also be ready to adapt to change. Another good word for {humans}: Fickle. On that emotional side, we shift and change. Our designs have to accommodate for that waxing and waning.

The other point you make – the experience is not merely cerebral, there’s an emotionality and spirituality. Being focused on others helps us to think of the experience as not of our own. Be concerned of their well-being; wary of their frustrations, do not cause them to stumble.

Lazy creation can lead to deficits in positive experience. If our applications are “rude” we have shortsightedly not put the others’ needs before our own. Does that make sense? If you shortcut your design because of selfish needs, there should be a compensation of sorts to the {human}.

I think we were saying the same thing: Craft is a component to design. My point is that I think there is generally too much focus on the science of experience design and we should look at the craft.

I look forward to that paper you were writing and hopefully more discussion on this. I’d like to encourage you to join the group at ma.gnolia. I need help in directing this focus and that’s kinda the starting point.

I grok that. In fact, I just wrote a paper on it from the POV of writing and the web.

I’ve been known to tell my manager, “Babies don’t pop out of the womb moments after conception, you know. They need time to gestate.” He sees me taking walks, or staring blankly at the computer screen, or thumbing through magazines and he thinks I”m wasting time when I’m actually working. I’m thinking how the the pieces will work together, looking for inspiration that will convey just the right tone to the user, thinking of the right colors that will provoke the right emotion and the correct state of mind.

The thing is, we’re responsible for building relationships, and those relationships don’t happen overnight. They take time to develop. And our work has to be crafted, to use your term, in a way that is meaningful and appealing for the user. Yes, it has to work well. Yes, he has to be able to get his information from out websites. But his experience is not merely cerebral. If it were, we’d all be out of a job. We could just throw some black words on a white screen and call it a day. The user’s experience, in fact, isn’t even *primarily* cerebral–it’s emotional, spiritual, subconscious. My ability to fully engage with your website depends entirely on how my whole being is involved. You have more than my mind to consider, but my heart, soul, and inner child as well.

You might be amused to know that a few months ago I started writing a paper on design as craft as opposed to art. (If i ever finish it, would you be interested in reviewing it?) So it isn’t that I disagree with your idea about craftwork. It’s more that I’m adamant about design encompassing craft, and not being distinct from it. But now that I see what you’re really getting at, it’s probably just paradigmatic disagreement that isn’t ultimately of much import.

I’ve certainly enjoyed this discussion!

I’m passionate about design. Always have been, always will be. However, I’ve notice some ambiguity recently. The term is thrown around a lot and I think it’s been overly used and abused. In an effort to retain what design really means ‚Äì as you have described even – I posed a thought we should perhaps consider it more deeply.

Perhaps it’s only a personal preference or understanding maybe, but in thinking about the word “craft” I see something more significant than design. To fashion something, or craft it, it just feels that there is more… care in the process. I imagine a carver with a piece of wood, thoughtfully forming their feelings, their emotions into the piece… almost like a painter and the canvas. The relationship between creator and creation… it’s beautiful.

And that’s what I think I’m getting at. I’m looking at the creation of the experience as an art form as opposed to a calculated intention. Or just a calculated intention.

You’re right. Design does encompass so much, but that’s just it. If we continue to look at the the tools and not the process of the trade, we miss the talent. I’m not saying that you are, but there are folks who have an understanding of only the tools and can use them very well to design, but they lack something in their final execution. See, I guess what I’m getting at is that there is so much focus on design and… You know what it is? It’s the push to get it done in an industrious manner. Executives hollar: “Just bang it out.” “Make it happen.” These are the words we hear to complete our designs… and I’m trying to push back on that. Giving us ‚Äì the craftspeople ‚Äì more time to complete our hearts drive and passion. Does that make sense?

Mind you, I’m working through this as we go through this discussion. It’s not calculated in any form, it’s just flowing. So, yeah. What I’m trying to do is make our process more organic. Maybe it’s impossible because our trade is digital, manufactured at the very core, but I somehow don’t believe that. We’re the organic element. We’re the humans.

And really, I’m trying to push back on business you see? Not because they’re evil or whatever, because I want them to think about their end-user, their customers as something more and I want them to understand the process to connect with them is more than a calculated design process. A degree of care and concern in going above intentions. Besides, the road to perdition is paved with good intention.

So, “craft,” to me, as a word, has greater connotation and potential impact to show process, care, love, shaping, carving, and… polishing. And that’s what I want to see in our as a goal for the practitioners in our industry: A polishing, a luster, time taken out to put more care into our finished products not just the intention to do so.

First of all, let me apologize for getting snippy; I could blame it on the fact that I hadn’t had any coffee yet or I could just be honest and say sometimes I say bitchy things that I don’t really mean :)

What pushed my buttons specifically was the idea that design was “cold” or somehow disconnected from emotional experiences, which I think is just plain wrong. I think design gets a bad rap in that department. I definitely think that designers in many industries, not just ours, tend to forget the extreme importance that emotional connections and emotional accessibility plays in a successful user experience, but I think that’s the fault of the people filling these roles, not the fault of design as a discipline itself.

Like I said before, I really think that design is about loving something–I think that’s what sits at the heart of a good user experience. And you don’t inspire love in a user unless they’re completely involved in the experience–the way it feels, looks, handles, works, etc. I do not think design is merely about functionality. Design is intentional and considered, and those “masculine” qualities are important, but so too are the yin qualities, those of aesthetic and intuition.

As I wrote in a recent post on my blog, design considers many relationships: history, economics, tradition, ergonomics, etc. All of the symbols that touch upon or draw from these things have meaning for us, and those symbols and meanings evoke reactions from us, good or bad. Design can’t help but be essentially emotional, even if that emotion is one of apathy.

As a designer, I take what I do seriously, and I do take it personally when someone says that what I do isn’t design or shouldn’t be considered design. There are so many elements that go into what I do that I think to call it a “craft” misses the point. Anything can be well-crafted without being well designed. Design is deliberate and fills a recognized need. Craft doesn’t necessarily fill those criteria, and that’s why the idea bothers me so.